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Monday, March 3, 2008

"Shaun's Corner" - Lessons From Arizona

For this edition of “POV,” I thought I’d share a few of my observations of our time in Arizona – along with the comments of a few of those in attendance.

The architectural influences of Frank Lloyd Wright was not lost on attendees, it seems, as a number of guests remarked on the beauty of the Biltmore itself. It was both a beautiful and relaxing venue, the perfect location for time spent learning and networking with colleagues and peers.

In keeping with our “Strategic Moves in Reprographics” theme this year, we made sure to keep the conference’s educational content packed full of ideas and strategies. Our goal was to help our members expand their revenues in new areas and – at the same time – effectively and efficiently manage their businesses by controlling costs and resources during an economic slowdown.

It was great to be able to re-connect with old friends and make some new ones. I kept pretty busy but managed to scribble down a few quotes from people I ran into:

“I was surprised at how much I got from the H.R. discussion. I was expecting the outside presenters to be the highlight but the HR discussion was by far the most useful.” – Ken Karbeling

“The Xerox guy (Bobby Baker) was amazing! He had very useful information!” – Kristy Selleck

“Overall this was a great conference. I learned a lot of valuable information from the presentations and the other PEiR Members” – Michael Hess

“(It is) great to get to know others and see what other shops are doing” – Neil Larkin

“This conference is better than Vegas last year!” – Peter Bouchier

Many sessions were presented over the course of our two days together but I would like to highlight a few of them in this newsletter. Members rated our two sessions on expanding printing revenues as among the most informative of the conference.

They singled out the session on Variable Informational Printing, presented by Xerox’s Bobby Baker, as both entertaining and thought provoking. Bobby explained what “1 to 1” marketing was all about and the significant opportunities that reprographers have in pursuing this area of on-demand digital printing. According to Bobby, small format color printing will grow by 581% between 2005 and 2010. Variable Color printing will increase by 587% over this same period.

Reprographers need to understand and prepare their companies to move now if they are to take full advantage of this trend in the printing business.

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