The Holidays: A Good Time To Say “Enough”

By Shaun Meany, The PEiR Group

Put down the newspapers for a bit. Rise above the Doom and Gloom. We’re in a new market environment, guys, without a doubt, but good things are happening within the industry and hope for better times looms on many fronts.

I’m a realist, but enough is enough. The Holidays may be a good time to put our collective foot down and say – loud and clear – that while times are indeed tough, the era will belong to those among us who plan accordingly and continue to come up with the innovations and business practices it will take to see us through.

This “mentalidad,” or committed way of thinking, has taken root. I’ve seen it as I travel across the country, talking with business leaders and those in the trenches.

The presidential election is over and the country holds its collective finger in the air, waiting to see which way the wind blows. I say, let’s grab the bull by the horns and push forward, as a nation, just as we have done successfully for decades.

Everywhere we look we see projections of where our business is going, not many of them positive, and that tone is reflected during conversations with some among us. But I don’t want to talk about that anymore. I want to change perception and start talking positively as America calls upon the “best of the best” to help lead this country and alter its policies for the better.

You can accept the negative spin to what’s happening or reposition your thinking and take a more positive approach. And many of you are doing that this Holiday Season, taking a proactive stance and preparing your company to meet what’s ahead of us in the coming year.

The key right now: ratchet down expenses, get rid of deadwood, reduce inventory, cut your maintenance costs and find ways to bill for services you may have been giving away.

Success outside of AEC is rampant, and it is coming to those who look for it. The goal is to stay close to the customer, find new ways to market ourselves to meet the customer’s needs. At the end of the day there’s still a trillion dollar industry out there, those of us bent on getting our fair share of it will take the necessary steps to do so.

Along with my best wishes for this Holiday Season please accept my pledge for a renewed relationship between The PEiR Group and your business. We’re starting a number of new services we know will be of value to you in the weeks to come and will give you more details on these pages as we move ahead.

Best wishes to you and to your businesses and families this Holiday,


Regards,

Shaun Meany