"The survey shows strong evidence that specialty imagers - garment decorators and graphics producers alike - are exploring new markets and opportunities as a way to bolster their businesses," said Dan Marx, SGIA's Vice President of Markets and Technologies. "Further, the survey shows how specialty imaging companies are using sales, management and production initiatives to strengthen their competitive advantage."
According to the US report, about 71 percent of imagers agree that referrals are a very effective way to attract new customers, while only about 3 percent rely on online directory listings for new business. To increase their competitive advantage in production, 37.6 percent of all imagers are adding finishing capabilities to their businesses - up from 29.1 percent in 2009.
The survey also concludes that retail (direct and indirect through ad agencies) continues to be the leading market for graphic imagers (75.7 percent). For garment decorators, educational institutions (77 percent) and corporate branding (72 percent) are among the primary markets served.
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