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Monday, October 25, 2010

From the Road with Fellow Reprographers (Part 2) Color in Construction

This is my second article related to my recent roads trips around the country. If you read my previous post you learned that I have been attending a variety of industry events along with visiting with reprographers to learn about their challenges and their strategies for success in the future.

As I promised, I am sharing some of the more valuable information I learned along the way and at the same time I want to reinforce the message that there are opportunities “still to be had” in these challenging economic times.

I recently headed to Dallas, Texas to attend the Central Reprographics Association  (CRA) Conference. Overall the attitude of the attendees was fairly optimistic, a little better than those who attended the WRA in San Diego. The attendance was a bit light but there was good educational material presented and there were plenty of opportunities to network and exchange ideas.

Like I said, the educational sessions were great. There were several educational sessions that I attended but the presentation from Peter Lawrence (Océ) Where's the Color? Sales Opportunities in the construction project lifecycle was particularly insightful!

Peter is a very knowledgeable guy and has been around this industry for some time, since the days of PageMasters. It was interesting to hear his perspective on where he sees the applications and benefits of color for the construction industry.

Peter sees color being used in several areas in construction:
  1. Construction documents that are produced in color can be more accurate and more trustworthy; color can transform rich 3D data set into a powerful guide for the installers.
  2. Color can reduce errors by 80%.  Color can reduce direct costs (errors and changes) and also the associated litigation cost of errors and omissions.
  3. The Document coordination process might be much easier to tackle if the construction documents were in color.
  4. Scan As Built’s in color; these hard-copy records usually have color mark-ups and notes (color markers. pens or pencils) about changes that were made over time. Capturing this color data is critical for records keeping purposes.
As an industry we need to help educate our customers on the benefits of using color. If you are interested in learning more about the opportunities for color in the construction industry please visit Peter’s blog at


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