Cloud Computing has Started a Revolution

Over the last few months I have made mention of the Cloud and how it will become a major talk track among businesses in 2011. As a follow up to my previous articles (outlined in the list below) I would like to share some interesting marketing points that EMC has been using in their advertising about their Cloud Strategy!

• "Cloud Printing Services" Reprographics on the Cloud  
• 2011 the Year to Emphasize your Managed Services  
• PlanWell Collaborate & AbacusPCR Awarded BERTL's BEST  
• HP and Canon Announce Game Changing Wide Format Technical MFP Devices.
• On the Road with Fellow Reprographers (Part 1) BIM  

EMC has been advertising almost every week in Bloomberg’s BusinessWeek throughout 2011. Not only has EMC been evangelizing about the Cloud but many of the other leading technology players like Microsoft, IBM, HP, Oracle, Google, Amazon, Dell and Apple are too!

But this one advertising article I read, in the March 28- April 3, 2011 edition of BusinessWeek really summed up what the Cloud means for businesses and why it will be the next big shift in technology for the masses.

EMC begins their article by reminding the reader that all of us are using the Cloud today whether we realize it or not. The ad states “You probably did some cloud computing this week. The last time you posted a photo to Facebook, sent an email with Google account or bought something on Amazon.com, you put a finger in the cloud.”

The article goes on to describe what Cloud computing is and sights the key advantages of Cloud Computing and why it is such an exciting platform and that is should not be overlook by anyone especially businesses. Some of the advantages of Cloud Computing is highlighted below.

Key Benefits of the Cloud:

• Pay as You Go 
• Leaner and Greener 
• Cloud is Power to the People

 Terms you will want to get become familiar with:

• SaaS (Software as a Service or Software on Demand) 
• Paas (Platform as a Service) 
• IaaS (Infrastructure as a Service)

If you want to read the full article/advertisement please click the link here or read the March 28th edition of BusinessWeek or, better yet, subscribe to the Cloud based version of BusinessWeek by using the application called Zinio. Zinio is my preferred app to use with my iPad, iPhone and PC as it is one of the best ways to read your favorite magazines (electronically) and have them available anytime and anyplace.

So do not overlook the opportunities to position your business on the cloud and be prepared to talk to your customers intelligently about your ability to offer solutions that involve the cloud in some way or another. If you don’t someone else will.

Sincerely …..Shaun Meany